CES-US Proposal Engine Graphics Library
The CES-US Proposal Engine Graphics Library was an internal tool created to streamline access to branded visual assets for employees across Kyndryl. Built on Microsoft SharePoint, the library housed over 500 redesigned and categorized graphics tailored for use in presentations, proposals, and RFPs. This project not only highlighted my expertise in product design, but also allowed me to apply brand design principles by revamping IBM's GCS, NewCo, and Early- Kyndryl legacy graphics to align with Kyndryl’s current visual identity.
To ensure the library met real user needs, I conducted extensive user research and testing, gathering feedback through interviews and iterative design sessions. The project showcased my web/UI design skills, as I crafted an intuitive and visually cohesive interface on SharePoint. Additionally, I demonstrated strong information architecture capabilities by developing a unique coding system to organize and streamline access to over 500 graphics.
I also created a motion graphics video to promote the library’s launch, leveraging visual storytelling to drive engagement and excitement among employees. Throughout the project, I honed my collaboration and team leadership skills, working closely with my team to overcome challenges, brainstorm solutions, and iterate designs. Lastly, my technical adaptability was critical, as I quickly learned SharePoint and used it effectively to deliver a scalable and impactful tool.
Launch & Promotion
Rolled out the library to Kyndryl US employees, accompanied by a motion graphics video to showcase its features and benefits.
Outcomes
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The library received widespread praise and user engagement from Kyndryl US employees for its intuitive design, effectiveness and usability after successfully implementing user testing and feedback.
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Inspired scalable global impact (e.g., Kyndryl Canada, France, and Australia) to adopt and localize the library concept for their regions.
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Building a unified repository of over 500 graphics, ensuring all internal and client-facing materials aligned with Kyndryl’s visual identity.
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Establishing a scalable model for future internal tools and graphics repositories within Kyndryl.
Key Takeaways
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Scalable Design Solutions: This project demonstrated the importance of designing with scalability and adaptability in mind, ensuring the library could inspire similar initiatives globally.
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User-Centered Design: Conducting research and incorporating user feedback throughout the process ensured the final product met real-world needs.
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Collaboration & Leadership: As the first hire on the team, I contributed to fostering a collaborative environment that drove the project’s success.
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Technical Growth: Learning Microsoft SharePoint and applying it to build a functional and branded tool expanded my technical skill set and problem-solving abilities.
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Versatility in Problem-Solving: Our team’s ability to adapt to roadblocks during the design and iteration phases—whether by rethinking workflows, testing alternative solutions, or collaborating across departments—proved critical to the project’s success.
Research & Discovery
Conducted interviews with employees to understand their needs, pain points, and desired features.
Audited existing graphics, identifying redundancies, outdated designs, and assets still using IBM branding.
Problem Statement
Kyndryl employees frequently relied on a variety of visual assets for client-facing deliverables, including legacy graphics from IBM. However, there was a need for a clear, standardized system these assets below.
To address these challenges, our team set out to design a centralized graphics library that was accessible, user-friendly, and aligned with Kyndryl’s brand standards.
Disorganized Resources
Scattered across multiple locations, making it time-consuming to find assets.
Branding Inconsistencies
Outdated and did not reflect Kyndryl's branding post-spinoff.
Limited Versatility
Not optimized for diverse use cases, in scalability, accessibility and readability.
Lack of Standardization
Lacking a organization, resulting in productivity inefficiencies and unnecessary efforts.
Testing & Iteration
Conducted user testing sessions to gather feedback on the site’s layout, functionality, and ease of use.
Made iterative improvements based on user feedback, ensuring the library met employee needs effectively.
Adapted to roadblocks in design and iteration by employing versatile solutions, such as experimenting with new layouts, rethinking navigation structures, and seeking input from cross-functional teams to overcome challenges.
Design & Development
Redesigned over 500 graphics, ensuring alignment with Kyndryl’s brand guidelines.
Created two versions of each graphic: one optimized for letter-size documents and another for PowerPoint presentations.
Developed a unique coding system for each graphic, making them easy to search and organize.
Taught ourselves Microsoft SharePoint and built a branded, user-friendly, and accessible site.
Reaching New
Heights at Kyndryl
Centralized Access
Employees gained quick access to graphics through a user-friendly library on SharePoint.
Optimized Flexibility
Tailored formats for different document types increased the versatility of assets.
Brand-Aligned Visuals
Redesigned graphics ensured consistent and professional branding across deliverables.
Streamlined Organization
A unique coding system improved searchability and reduced time spent locating resources.