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Infinity Renewable Energy
Corperate Branding

Demo Site

Work in Progress

8 week project

Copywriting

Brand kit

Responsive Web design

As an 8-week project, my professor assigned our class to review Infinity Renewable Energy's traditional brand to ensure it is friendly, modern, and suited for the everyday customer. We were given a small document containing the customer's needs and a brief history to start.

I created the copy for branded text within the project such as the in-depth version of IRE's history and brand guidelines.

After submission, I continued to iterate by creating a design system and a live demo site through Wix Studio.

The Solution

As an 8-week project, my professor assigned our class to review Infinity Renewable Energy's traditional brand to ensure it is environmentally conscious, friendly, modern, and suited for the everyday customer. In doing so, we created web mockups, a brand guide, and a design system.

 

Given a document containing the customer's needs and a brief history, we were tasked with creating the copy for the in-depth version of IRE's history, brand guidelines, and other branded text within the project.

The Ask

The Ask

The Problem

The Benefit

The Challenges

The Solution

While focusing more on products that families and neighborhoods rely on, it's best for IRE to rebrand with a friendlier, more open, and kinder look and feel. This will significantly impact the level of support they receive through viewer engagement and online click-through rates, and, of course, increase sales of their new products.

The Benefit

The User Experience

By creating a more welcoming and approachable image, IRE can make customers feel more comfortable and valued, leading to improved satisfaction in the overall experience. When done with the end user in mind, work done to improve the looks of branding design can increase accessibility and visibility, ultimately contributing to higher engagement and a positive customer experience when viewing advertisements. 

Challenges: What challenges were you facing and how did you overcome them?

Iteration: How did you iterate on your design

Before/After: Before versus after

Challenges

Stand out branding

We wanted to focus on the natural world, create a sense of calm and joy, while keeping it modern and sleek.  IRE also wanted to stay away from using colors a typical "green" company would use as it could build distrust as many "eco-friendly"  companies use varying shades of green to highlight their products that are incredibly greenwashed.

In doing this we decided on three hero colors, Mariana, Terracotta, and Nimbus. We loved how these showed up as distinct individual colors on their own but can be used to create a new, sleek and calming brand.

In doing this we decided on 

For us, we deicided to be inspired by spanish style homes in california, the birthpace of IRE. We loved the look of a burnt sienna with toned down deep blue and sky blue. We dicded on 

In selecting our colors, we wanted to focus on the natural world we aim to protect and preserve. We also wanted to make sure that our colors would bring our customers a sense of calm and joy. This decision was particularly difficult as we wanted to have our own modern, sleek style, but we did not want to be a typical "green' company. We saw that as not only taking an easy way out but also could build a sense of distrust due to how many "eco-friendly" or "sus-tainable companies use varying shades of green to highlight their products that are incredibly greenwashed.

We wanted to make sure that our colors would bring a sense of calm, and joy, but also a sense of stability. To start, we chose to focus on a general blue to orange complementary palette, with our hero color being a deep grayish blue or our Mariana, inspired by the depths of the Mariana Trench. We chose our pop of color to be an orange, slightly muted, yet still vibrant orange or Terracotta inspired by the clay that has been used to sustain communities for thousands of years. After selecting Marina and Terracotta, we chose a muted sky blue, Nimbus, as our final color choice. We created a palette that gives enough variation for most situations, including white as our primary color for negative space. For more variations of color, each base color can be darkened or lightened in value.

Mariana

Inspired by the depths of the Mariana Trench

Terrcaotta

Spanish tiles on californian homes

Nimbus

Dusty blue sky mixed with clouds

Brandguide

I'm excited to share with you the corporate branding I completed for IRE, a university project focused on rebranding to launch consumer-focused products. The rebranding was aimed to capture their mission towards sustainability and align it with modern consumer needs. The end result is a cohesive and captivating brand identity that's designed to engage and inspire. 

 

My approach included a comprehensive analysis of consumer behavior and industry trends. The new branding aims to capture the company's mission and core values in a modern and captivating way that appeals to the end-users.