8 week project
Copywriting
Brand kit
Responsive Web design
As an 8-week project, my professor assigned our class to review Infinity Renewable Energy's traditional brand to ensure it is friendly, modern, and suited for the everyday customer. We were given a small document containing the customer's needs and a brief history to start.
I created the copy for branded text within the project such as the in-depth version of IRE's history and brand guidelines.
After submission, I continued to iterate by creating a design system and a live demo site through Wix Studio.
Brandguide
I'm excited to share with you the corporate branding I completed for IRE, a university project focused on rebranding to launch consumer-focused products. The rebranding was aimed to capture their mission towards sustainability and align it with modern consumer needs. The end result is a cohesive and captivating brand identity that's designed to engage and inspire.
My approach included a comprehensive analysis of consumer behavior and industry trends. The new branding aims to capture the company's mission and core values in a modern and captivating way that appeals to the end-users.
90k
High-skilled employees
75
Countries use tools & services
38
Years of Experience
50
International
Partners
Potential D2C customers
Efficient Products
Make IRE
Household name
For generations, sustainability and innovation have been at the core of renewable energy company Infinity Renewable Energy. With a rich history of helping governments across the globe, IRE was tasked with rebranding to focus on municipalities and Direct-to-Consumer (D2C) products for homes.
As an 8-week project, my professor assigned our class to review Infinity Renewable Energy's traditional brand to ensure it is environmentally conscious, friendly, modern, and suited for the everyday customer. In doing so, we created web mockups, a brand guide, and a design system.
Given a document containing the customer's needs and a brief history, we were tasked with creating the copy for the in-depth version of IRE's history, brand guidelines, and other branded text within the project.
The Problem: What problem was solved
Benefit: How would this help the compnay make more money
User Experience: How did you make the user happier
Challenges: What challenges were you facing and how did you overcome them?
Itteration: How did you iterate on your design
Before/After: Before versus after